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Getting to Zero: Coca-Cola & AIDS

Getting to Zero: Coca-Cola & AIDS

As you probably know, Coca-Cola has a product named Zero that’s heavily promoted around the world. ‘Getting to Zero’ is the strategy made by the Joint United Nations Programme on HIV/AIDS (UNAIDS). The vision is: Zero new infections. Zero discrimination. Zero AIDS-related deaths. In my mind, Coca-Cola scored a victory with this one. Whether this(…)