Adobe has created the interactive PDF and life need not ever be so static again. Here’s why it’s wonderful (and annoying).
Neuromarketing studies using physiological metrics such as eye tracking, heart rates, pupil dilation, sweat glands, EEGs and MRI scans. Includes case studies and practical insights that can be gleaned and applied on any budget.
Thanks to a gentle side of the giant, nonprofit organisations and charities across many countries, including Australia, are able to apply for a Google Grant.
How to create a content marketing strategy that is mindful of your six markets, extending the promotional mix, and how to overcome some common hurdles. Includes examples and a basic calendar template.
Give your website core SEO muscles by following these simple and fundamental on-page SEO tips for headings, word count, images and testing.
How do you plan your marketing calendar? By keeping focused on your business objectives.
Looking at only financial metrics can lead to myopic and dysfunctional decision making. The Balanced Score Card focuses on four important facets for better business planning, performance measurement, strategy comprehension, communication and the alignment of strategy and operations.
With the all spanners that the Internet and electronic tools and methodologies have thrown into the business landscape, what has happened to the four Ps of marketing? They used to refer to Product, Price, Place and Promotion. Are these redundant now?
Three years after the book, Blue Ocean Strategy was published, Indian motor car maker, Tata Group, pulled the same trick as Henry Ford. In 2008, they launched a $2,500 ultra-cheap four-wheel car for the masses of Indians who were used to getting around on two. Now the “People’s Car” is set to flip the entire auto industry on its head.
Service blueprinting helps an organisation understand the ideal service experience and evaluate its competitive positioning. What is the desired service compared to the actual one? A brief outline of why and how you can use them.
Create the optimal service experience for your target customer through the clever manipulation of colour, sound, smell, touch and taste.
We can encourage people to behave in certain ways when we understand the underlying financial, social and emotional motivations – to avoid or approach, that is the question.
Five useful customer personas to help staff deal with difficult customers.
Pinterest has exploded. Great little tool for marketing and building brand relationships.
Services are the “burning platform”. They dominate the developed world’s economy and are set to continue. So how can we compete through service?
Tumblr grew by 1500% last year and now is worth $135 million USD. Why? Because it’s an addictive, easy to use cross between a blog, Twitter and Facebook. And it plays nice with other kids. Here is the lowdown on why and how you can use Tumblr.
A Japanese innovation for car manufacturing turns into experiential marketing heaven. Ways you might use QR for your business?
Reinforcement? Involvement? Heuristics? Here are a few terms you may have read or heard about, but were unsure what they really meant.
It is easy to become immobilised by the volume and complexity of information about these subject matters. Don’t be. What is important is how you can use data analytics to achieve real results for your business. This is what we suggest is important.
Understand the SPAM Act before you send that email.
Measure your customer satisfaction and brand health with one simple question. An explanation of the Net Promoter Score – perfect for both big and small businesses.
Jack be nimble, Jack be quick. The world is changing so fast now, and is moving at an exponentially faster rate each day. This affects needs, wants, products, services and strategy. Market Sensing is published on 2011-11-16T03:45:15+11:00 and last modified: 2013-11-02T06:57:46+11:00 by Danielle Spinks
“To be the best accountant in Madison County!” Is this a good objective? Maybe, but it’s not a SMART one. How to Set Objectives is published on 2011-11-16T03:17:33+11:00 and last modified: 2013-11-02T07:02:41+11:00 by Danielle Spinks
You may have heard the term “the marketing mix.” The Marketing Mix – For Services is published on 2011-11-16T02:54:35+11:00 and last modified: 2014-11-02T06:38:42+11:00 by Danielle Spinks