Planning Tools

is published on 2013-11-06T04:32:38+11:00 and last modified: 2013-11-06T04:32:38+11:00 by Danielle Spinks

eMarketing: New Ways to Add Value

eMarketing: New Ways to Add Value

With the all spanners that the Internet and electronic tools and methodologies have thrown into the business landscape, what has happened to the four Ps of marketing? They used to refer to Product, Price, Place and Promotion. Are these redundant now?

Blue Ocean Strategy

Blue Ocean Strategy

Three years after the book, Blue Ocean Strategy was published, Indian motor car maker, Tata Group, pulled the same trick as Henry Ford. In 2008, they launched a $2,500 ultra-cheap four-wheel car for the masses of Indians who were used to getting around on two. Now the “People’s Car” is set to flip the entire auto industry on its head.

Search Made Simple

Search Made Simple

It is easy to become immobilised by the volume and complexity of information about these subject matters. Don’t be. What is important is how you can use data analytics to achieve real results for your business. This is what we suggest is important.

Market Sensing

Market Sensing

Jack be nimble, Jack be quick. The world is changing so fast now, and is moving at an exponentially faster rate each day. This affects needs, wants, products, services and strategy. Market Sensing is published on 2011-11-16T03:45:15+11:00 and last modified: 2013-11-02T06:57:46+11:00 by Danielle Spinks

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