The Prime Minister announced $1.1 billion to foster innovation in Australia. But how do you innovate when you’re a service business? Here are three ways.
“Marketing battles are fought in a mean and ugly place. A place that’s dark and damp with much unexplored territory and deep pitfalls to trap the unwary. Marketing battles are fought inside the mind.” Review and Synopsis of best-selling book by Al Ries and Jack Trout, Marketing Warfare, 1986, McGraw-Hill Inc.
Cheap Tactics Now, you’ve plotted your vision on the map, you know your engine pretty well or at least you know what type it is, and you’ve got a comfortable position to steer yourself right into the heartland of that target market. Small Business. Super-sized Brand (Part 2) is published on 2013-12-04T05:26:56+11:00 and last modified:(…)
Just because you’re a small business, doesn’t mean you can’t have a super-size brand. Tips for those entrepreneurs who want to do it themselves. Based on a presentation delivered in 2003, but the principles are as true today as ever.
Three years after the book, Blue Ocean Strategy was published, Indian motor car maker, Tata Group, pulled the same trick as Henry Ford. In 2008, they launched a $2,500 ultra-cheap four-wheel car for the masses of Indians who were used to getting around on two. Now the “People’s Car” is set to flip the entire auto industry on its head.
Services have some challenges that product goods do not. There are lots of ways to lose money. But there are creative ways of minimising the loss and adding new revenue streams. Here is a brief overview and a number of suggested solutions.
You may have heard the term “the marketing mix.” The Marketing Mix – For Services is published on 2011-11-16T02:54:35+11:00 and last modified: 2014-11-02T06:38:42+11:00 by Danielle Spinks
“Market oriented companies achieve superior performance.” So what does it mean to be market oriented?
Advertising’s dead and news media is dying. How the trend toward marketing that gives value through great content is sucking up journalists. How small businesses can also use content to become more engaging and trusted.