Strategy 101

Small Business. Super-sized Brand (Part 2)

Small Business. Super-sized Brand (Part 2)

Cheap Tactics Now, you’ve plotted your vision on the map, you know your engine pretty well or at least you know what type it is, and you’ve got a comfortable position to steer yourself right into the heartland of that target market. Small Business. Super-sized Brand (Part 2) is published on 2013-12-04T05:26:56+11:00 and last modified:(…)

Blue Ocean Strategy

Blue Ocean Strategy

Three years after the book, Blue Ocean Strategy was published, Indian motor car maker, Tata Group, pulled the same trick as Henry Ford. In 2008, they launched a $2,500 ultra-cheap four-wheel car for the masses of Indians who were used to getting around on two. Now the “People’s Car” is set to flip the entire auto industry on its head.

9 ways to stop losing money from your service business

9 ways to stop losing money from your service business

Services have some challenges that product goods do not. There are lots of ways to lose money. But there are creative ways of minimising the loss and adding new revenue streams. Here is a brief overview and a number of suggested solutions.

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