Strategy Articles

Small Business. Super-sized Brand (Part 2)

Small Business. Super-sized Brand (Part 2)

Cheap Tactics Now, you’ve plotted your vision on the map, you know your engine pretty well or at least you know what type it is, and you’ve got a comfortable position to steer yourself right into the heartland of that target market. Small Business. Super-sized Brand (Part 2) is published on 2013-12-04T05:26:56+11:00 and last modified:(…)

Cultural Differences & International Business

Cultural Differences & International Business

Culture is a learned and shared experience, but the differences between two cultures attempting to do business together should not be overlooked. The West needs to understand the fundamentally different philosophies underpinning another culture rather than dismiss differences as quirky nuances.

Why you need a Marketing Strategy

Why you need a Marketing Strategy

History is littered with examples of the best products that didn’t win. VHS vs Beta. Macintosh vs IBM. That’s because marketing is a war conducted in the mind of the consumer. It is great to have the best product or service around. But without segmenting, targeting and positioning – at the right price point – a good strategy, consistent communication, it doesn’t matter what you have.

eMarketing: New Ways to Add Value

eMarketing: New Ways to Add Value

With the all spanners that the Internet and electronic tools and methodologies have thrown into the business landscape, what has happened to the four Ps of marketing? They used to refer to Product, Price, Place and Promotion. Are these redundant now?

Blue Ocean Strategy

Blue Ocean Strategy

Three years after the book, Blue Ocean Strategy was published, Indian motor car maker, Tata Group, pulled the same trick as Henry Ford. In 2008, they launched a $2,500 ultra-cheap four-wheel car for the masses of Indians who were used to getting around on two. Now the “People’s Car” is set to flip the entire auto industry on its head.

Great Service? It’s all in the delivery

Great Service? It’s all in the delivery

Customer service is not just about how nice the people are and how well they can suppress their moods, frustrations, relationship breakups, and essentially leave their personal lives at the door. It is about the service delivery – the channels and processes that a consumer can use to make a purchase.

9 ways to stop losing money from your service business

9 ways to stop losing money from your service business

Services have some challenges that product goods do not. There are lots of ways to lose money. But there are creative ways of minimising the loss and adding new revenue streams. Here is a brief overview and a number of suggested solutions.

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