Services Marketing

Managing Customer Experiences

Managing Customer Experiences

The ‘humanics’ of your service experience are just as important as the mechanics. How to make your service a positive experience. Summary of the article “Managing the Total Customer Experience” by Berry, Carbone & Haeckel, 2002, MIT Sloan Management Review.

9 ways to stop losing money from your service business

9 ways to stop losing money from your service business

Services have some challenges that product goods do not. There are lots of ways to lose money. But there are creative ways of minimising the loss and adding new revenue streams. Here is a brief overview and a number of suggested solutions.

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