International Marketing

Cultural Differences & International Business

Cultural Differences & International Business

Culture is a learned and shared experience, but the differences between two cultures attempting to do business together should not be overlooked. The West needs to understand the fundamentally different philosophies underpinning another culture rather than dismiss differences as quirky nuances.

International Marketing Whirlpool

International Marketing Whirlpool

Whirlpool Corporation is the world’s number two appliance company, selling $18 billion of ‘white goods’ each year, including washing machines, microwaves, refrigerators and stoves. It is number one in the USA, where it is headquartered. International Marketing Whirlpool is published on 2013-03-20T02:51:42+11:00 and last modified: 2013-12-25T20:25:00+11:00 by Danielle Spinks

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