Campaigns & Cases

The Case of Yahoo!

The Case of Yahoo!

This report presents the case of Yahoo! at the close of 2007. Once the darling of Wall Street, the brand’s stock price has fallen and so has consumer, advertiser and investor confidence. Five key questions are answered from a brand management perspective.

Case: Sport Sponsorship Screening & Planning

Case: Sport Sponsorship Screening & Planning

Hypothetical case study of Green & Black’s premium chocolate and the mountain bike marathon event, Highland Fling, which share many things in common including a target market / fan base as well as brand personality fit and strategic objectives. This report shows how the two organisations can serve the objectives of each other based on collaboration and mutual co-creation of value.

International Marketing Whirlpool

International Marketing Whirlpool

Whirlpool Corporation is the world’s number two appliance company, selling $18 billion of ‘white goods’ each year, including washing machines, microwaves, refrigerators and stoves. It is number one in the USA, where it is headquartered. International Marketing Whirlpool is published on 2013-03-20T02:51:42+11:00 and last modified: 2013-12-25T20:25:00+11:00 by Danielle Spinks