From the sublimely irresponsible to the ridiculously silly, here is a subjective assessment of three companies involved in particularly bad behaviour.
Campaigns & Cases
Using Nick Cave to promote the Barossa Valley is a disastrous fit, but the genius lies in the dark adventures that people crave.
While checking your Facebook Newsfeed, you may have come across the Pantene #Whipit ad that has now officially ‘gone viral’. Here’s the background.
This report presents the case of Yahoo! at the close of 2007. Once the darling of Wall Street, the brand’s stock price has fallen and so has consumer, advertiser and investor confidence. Five key questions are answered from a brand management perspective.
Hypothetical case study of Green & Black’s premium chocolate and the mountain bike marathon event, Highland Fling, which share many things in common including a target market / fan base as well as brand personality fit and strategic objectives. This report shows how the two organisations can serve the objectives of each other based on collaboration and mutual co-creation of value.
Wisely, the McDonald’s team decided early on to seek ideas and input from their franchisees. They were the ones at the frontline, they understood their markets and local tastes better than headquarters. Soon enough Filet-O-Fish emerged, the Big Mac idea was from Pittsburgh, the Egg McMuffin in Santa Barbara. In Australia, the Mighty Angus burger is the local input.
Starbucks rapidly opened 87 stores in Australia from 2000, only to close more than 70% in 2008. Was the failing entirely the fault of the GFC? Lessons from Starbucks failure in Australia.
Whirlpool Corporation is the world’s number two appliance company, selling $18 billion of ‘white goods’ each year, including washing machines, microwaves, refrigerators and stoves. It is number one in the USA, where it is headquartered. International Marketing Whirlpool is published on 2013-03-20T02:51:42+11:00 and last modified: 2013-12-25T20:25:00+11:00 by Danielle Spinks
IKEA is an iconic global phenomenon. What’s the secret? Is it sustainable? How does it work? A company strategy in a nutshell.