Branding Nonprofits – Case Study of ‘The Salvos’

Branding Nonprofits – Case Study of ‘The Salvos’

Nonprofits face manifold difficulties when branding. Some of these are unique as the value proposition for a nonprofit is unique to that sector. It is a social exchange with an intangible, higher-order reward as its value proposition. The key issues are values and vision, trust and transparency, organisational culture and structure. More

Why WordPress is King

Why WordPress is King

 

A few months ago I was managing nine websites for a company, all built in Joomla. So I did an extended course in Joomla over a few weekends. You know what I learned from the Joomla expert instructor? To use WordPress!

Yes, I use WordPress!

I am delighted to tell you that it is WordPress that I use for this and now all other websites I create.
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